Creating a Campaign

Create a new campaign by using Campaign Central, the ribbon bar or Variable Manager.

Procedure

1. To create a campaign, select one of these options:
   • Click Plan a Campaign from Campaign Central
   • Select New > Campaign from the ribbon bar
   • Select Variable Manager from the ribbon bar, then click New Campaign.
2. From the New Campaign dialog box, select your campaign type:

3. A track campaign opens as follows. If required click the drop-down arrow on the Program field to select the program for the campaign:

4. A grid campaign opens as follows. If required click the drop-down arrow on the Program field to select the program for the campaign:

• Campaigns
  • Creating a Campaign
    • Campaign Overview Tab
    • Creating a Local Variable
    • Tactics
    • Creating Audiences
    • Cells
    • Grid Segmentation Campaigns
    • Track Segmentation Campaigns
    • Tracks
    • Events
    • Triggers
    • Peer review
  • Campaign Status
  • Campaign Test Mode
  • Running a Campaign
  • Campaign Document Ownership
  • Viewing Campaigns
  • Copying Campaigns
  • Pausing Campaigns
  • Cancelling Campaigns
  • Deleting Campaigns
  • Tools
  • Campaign Analytics